While setting goals and creating a Performance Marketing strategy, it is important that you decide what KPIs (Key Performance Indicators) or Metrics would you like to choose for your plan. Here are some top metrics that are often tracked during Performance Marketing Campaigns Performance marketing campaigns are comparatively easier to plan and budget as well as it provides you with cost per action. Before starting out, ask yourself what is it that you’re trying to achieve. This requires a detailed list of goals such as brand awareness, increase in website traffic, engagement, etc. Understand what your online presence is like and which area really needs improvement. Work accordingly. Who is your target audience? Sketch a buyer persona and tailor your communication towards them. Target these groups of customers.