Instead of asking strangers to part

The information in exchange for their email address. Once theyve signed up you follow up with a series of emails providing more useful free information while also trying to entice them to sign up as a paying customer. Even at this stage the ratio is still something like or free information and or selfpromotion. This is just an example of coursethere are lots of different content marketing strategies out there using a variety of different media and well examine some strategies for successful content marketing later on in this tutorial. The point for now is to show you that content marketing is much less direct than traditional marketing.

With their money immediately

Youre trying to build trust with them first. It takes longer to go from first contact to money in the bank but if you do it well it can be very effective Romania WhatsApp Number List as well discover shortly. Whats New In the example above Ive presented content marketing in sharp contrast to traditional marketing to help clarify the definition but actually advertisers have been using some form of what we now call content marketing for decades. Think of the advertorials youd see in newspapers like the Suburban Home example bel or the brochures that would give useful information about a topic while also subtly nudging you towards using a particular company.

Products to solve your problem

Advertorial from Atlanta Constitution By Atlanta Constitution pre Fold.com images of Atlanta Constitution pre Public domain via South Africa Telegram Number List Wikimedia Commons Whats new is that changes in technology combined with changes in consumer preferences have given content marketing some distinct advantages that it didnt have in the days of print and as a result its become much more widely used. Well look at some of those advantages in the next section. Advertisement . Why Use Content Marketing As weve seen content marketing is quite an indirect approach.