The effort in creating truly useful content so they hire the cheapest possible freelancers to throw something together quickly. That misses the point of content marketing entirelyits about building trust with your customers. What use is a high searchengine ranking if the content people see. When they arrive does not. […]
The assessment of your skills and decide which of those you can do best. Do you have the personality and presentation skills to produce fun engaging videos Are you more comfortable with the written word How are your technical skills in each area What will fit best in your schulicating […]
The you hire because authenticity and reliability are key. Dishing out bad or shoddily presented information will damage your reputation just as much as good information will build it. Its Hard to Measure Success How can you tell if youre doing it right Increased website traffic More social media followers […]
The idea is that by providing people with free information thats useful enlightening and hey maybe even fun you convert them from strangers into fans. If they really like your stuff they may share it with their friends giving you even broader reach and theyll be more receptive when you […]
The information in exchange for their email address. Once theyve signed up you follow up with a series of emails providing more useful free information while also trying to entice them to sign up as a paying customer. Even at this stage the ratio is still something like or free […]
The So why take the time to do it What can it do for your business In this section Ill answer those questions by covering some of the benefits of content marketing. People Hate Ads OK that might be putting it a little strongly but more and more people are […]
The days people have got us to paying for products services or information they value but theres still a lingering expectation that at least the basics should be free. youre giving people what they want and thats a great way to build a relationship with them. It Doesnt Cost You […]
The on the other hand can keep providing you with new customers for years. As long as people can still find the post i.e. it ranks well in search results or other popular sites have link to it you can get thousands of new visitors for a post you wrote […]
The to solve. Instead of coming up with blog topics or headlines in a vacuum she uses the results of this survey to brainstorm compelling topics. Survey results for market research Surveying your audience about their main problem points can help you create compelling content for them. Here are some […]
The target bas not just on the usual demographic data but also bas on online behaviors life stage and interests. If you truly know your customers youll be able to maximize the potential for targeting. For example here are some of the targeting options for Facebook Ads. Targeting options for […]
The without market research you wont be able to know if your goal is achievable and how to achieve it in the first place. You might say that you want to double sales by the end of the next quarter. How would you know if this goal is feasible if […]
The Theres a real need for market research because it provides you with solid facts. Through market research youll make more informed decisions rather than resting the fate of your business on guesswork. More Resources to Now that you see the importance of marketing research its time to get started […]
